As a mid- to late-thirties professional in the high-tech field, I have been a long-time member and user of LinkedIn. In the past, it was a super useful service for me to get my professional profile out there, connect with colleagues and friends, and so on. I would consider myself a relatively ‘heavy user’ of this service.
I was relatively later to Facebook, joining about 2 years ago. For the first 1-1.5 years, I dabbled on Facebook, enjoyed connecting with friends, mainly a social thing.
From basically 2007 to mid-2008, I used Facebook for fun and LinkedIn for business. A good analogy is that Facebook was the Mac in my life; LinkedIn was the PC.
My usage over the last 6 months has been interesting is that I’ve basically stopped using LinkedIn entirely. Any professional interaction that I need to have basically, I can do on Facebook.
One person’s experience is probably not that useful. What’s interesting for me though is that I’m in the core segment that LinkedIn is targeting.
Given the accleration of more Facebook adoption in my age demographic, I think LinkedIn is going to face an increasing challenge.
I’ve pulled the latest web metric scores comparing FBK and LinkedIn, and it shows the juggernaut-like growth of FBK and what looks (in comparison) basically flat numbers at LinkedIn.
It’ll be interesting to see what happens over the next 18 months, but I’d be pretty skeptical of where LinkedIn is going to be, as they are super exposed to Facebook.