Case Study: Online Savvy of the Presidential Campaigns

I’m going to write more about this in the coming weeks, but one of the big historic elements to the Obama versus McCain campaigns is the innovation that the Obama folks have used in technology.

In 2004, the GOP trounced the Democrat party on the vector of far better database marketing and statistical models.

In 2008, there’s no question that the Obama campaign has raised the bar in a big way on the front of using technology, social media, and good old-fashioned technology marketing to get the word out, build relationships, and drive conversations.

One example I came across today on YouTube–a calculator to check your tax savings based on the two competing tax plans.  Pretty simple, pretty effective. 



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Filed under internet, marketing, politics

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