There is a legendary business story about billionaire H. Ross Perrot. The founder of EDS sold his company to GM and got a huge payday, and was for a time the largest single shareholder of GM. After the transaction, he would visit local GM dealerships, and without announcing who he was, try to buy a car. The hitch was–according to legend–he would dress way down, such that a sales person would try to steer him to less expensive cars. Mr. Perrot would indicate he wanted a Cadillac. If the sales person responded well, Mr. Perrot would buy the car for that person; if not, Mr. Perrot would have him fired.
The moral of the story–whether true or not–is to treat people kindly as you never know who they might really be.
The TuneCore story below is another good cautionary tale. Blowing off any PR outlet (or anyone else) as rudely as this is unconscionable. Good for them that they did it to Tech Crunch. This type of behavior is too rarely caught or called. I feel a little bad for them that this might happen as publicly, but probably a good lesson.
ABC can mean “Always be closing.” An ancillary would be “Always be Courteous.”