Jeff Bezos quote on innovation

Great perspective on the courage needed to truly innovate.
clipped from www.businessweek.com

Q: You seem able to ignore criticism from Wall Street, the press, and others about your investments in innovation.
A:
I believe you have to be willing to be misunderstood if you’re going to innovate. That’s actually a serious point. If you’re going to do something that’s never been done before—which is basically what innovation is—people are going to misunderstand it just because it’s new.
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