Category Archives: marketing
Twitter’s Platform Mojo
Betaworks’ John Borthwick recently posted the informative Ongoing tracking of the real time web… Combined with Fred Wilson’s AVC post Twitter v. the Twitter Ecosystem, these two posts illustrate and highlight important learnings for startups and entrepreneurs everywhere. Those learnings … Continue reading
Filed under business, marketing, social media, technology, Twitter
What I learned teaching myself SEO
I wrote last summer about my quest to teach myself SEO in 2 weeks. At the time, the key task was simple: get the NYT wedding announcement proclaiming my wife, Aimee Jamison (nee Aimee Vincent), and me as married to … Continue reading
Filed under marketing, SEO, social media
The How To Guide to Naming & Branding for Startups
This week I again had the pleasure of speaking at the Founder’s Institute’s sessions on Naming and Branding. This is the second semester for the Founder’s Institute, and I saw a lot of great improvements from what was already a … Continue reading
Filed under Branding, entrepreneurship, marketing
I’d listen to Jon Stewart before Chris Anderson on fixing media’s business model
Image via Wikipedia TechCrunch summarizes Wired Editor-in-Chief Chris Anderson’s rules for pricing on online media by calling them “counterintuitive.” Author Erick Schoenfeld, writes that Mr. Anderson “articulated something that is now increasingly becoming obvious: As products go digital, their marginal … Continue reading
Filed under business, marketing, social media, technology
My Founder’s Institute Talk on Branding & Naming Your Startup
Last week, I had the pleasure of speaking as a Mentor at Adeo Ressi’s TheFunded’s Founder’s Institute with entrepreneurial superstars James Hong and Bryan Thatcher. First off, before I get into the topic, let me say that I think the … Continue reading
Filed under business, entrepreneurship, free stuff for startups, internet, marketing, technology
DriverSavers & Its Awesome Customer Experience
Cover of The Incredibles [UMD for PSP] This mail is a big shout out to the Incredible folks at DriverSavers, who saved over 20K of our photos from a HD and backup regimen that went horribly wrong. I also think … Continue reading
Filed under entrepreneurship, marketing, technology
Be in the Review—MKTG Lessons from Windows Mobile
Yesterday was a tough day for Microsoft, and not because of its earnings announcement, which Silicon Alley Insider rightly calls its first revenue drop in memory “horrible, considering the circumstances.” I think it was a much harder day, because of … Continue reading
How *NOT* to demo a product: Bezos’ Kindle 2 Demo on Jon Stewart
I can *totally see* his marketing people pitching Amazon Founder & CEO on the brilliance of the idea. Pitch the Kindle 2 on Jon Stewart. The audience demographic is spot on – smart, relatively wealthier 18-34 year old males. The … Continue reading
Filed under business, marketing, tech, technology
Do the ad campaign first
Seth Godin discusses an interesting question today on his blog: “Which comes first, the product or the marketing?” He argues that marketing (broadly defined) should come before the product. In other words, define marketing by Peter Drucker’s standard of “creating … Continue reading
Filed under business, marketing, tech, technology
Case Study: Online Savvy of the Presidential Campaigns
I’m going to write more about this in the coming weeks, but one of the big historic elements to the Obama versus McCain campaigns is the innovation that the Obama folks have used in technology. In 2004, the GOP trounced … Continue reading
